From time to time, the Minas Gerais design reinvents itself, quietly, until it draws the attention of the whole national scene. At the invitation of the designers, Studio Tertúlia developed this editorial to present the diversity and the artistic and intellectual production of Minas Gerais, which is full of idiosyncrasies.
In Minas, passion gets projects off the drawing board. Personal products, individually signed by their own hands, achieve, through this process, the relevance of exclusivity. The consequence of this independent production, free of any ties, is the construction of a unique scene, full of novelties, completely in concert with the newest trends.
Among the pioneers, the consecrated Maximo Soalheiro, unparalleled ceramist; Àle Alvarenga and his striking design; Mary Design, with her poetic objects; Alva Design and their tropical urbanity; and Estúdio Iludi, with their remarkable restlessness. The ‘new school’, which foments and gives shape to the movement, includes names like André Ferri, Paulo Neves, Pedro Haruf, Danilo Guerra (Tomada), Ricardo Rangel and Francisco Machado.
“There is no team. There is an understanding and a way of doing things that is typical of us – from Minas Gerais ¬– and, because of these similarities, we’ve ended up gaining territory at the same time. And like everything that is spontaneous, true, it eventually caught on”, says Luiz Costa, designer and architect who leads, with Rodrigo Irffi, the Estúdio Iludi.
Photos: Tiago Nunes
Art Direction: Studio Tertúlia (Anna Lara and Amanda Mendonça)
Thanks to: Luiz Abreu